Mitt Arv, enters into the Indian market
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Mumbai, Aug 08 Mitt Arv, India's first innovative LegacyTech platform, is excited to announce its entry into the Indian market. The strategic entry is driven by two interconnected thoughts around effective legacy planning - prioritizing the emotional well-being of individuals and families, alongside their financial well-being/security. The pandemic's impact reinforced the significance of cherishing and preserving memories with loved ones. Additionally, recent revelations of staggering unclaimed rupees in Nationalised banks, estimated at 1 lakh crore (with the potential for figures 5 to 10 times higher, as per RBI's data), underscored the urgency for financial planning. With this, Mitt Arv aims to empower users with comprehensive legacy planning tools, addressing future complexities and uncertainties, ensuring lasting legacies for future generations.
The platform intends to revolutionize legacy planning in India, going beyond traditional succession planning, and transform how individuals, families, and friends prepare for the future.
At the core of Mitt Arv's offerings are two transformative products – Emotional Will & Asset Vault. Emotional Will, a cornerstone of Mitt Arv's mission, empowers individuals to leave heartfelt messages for their loved ones, preserving their invaluable feelings through text, audio, or video wills. The platform serves as a digital sanctuary, allowing individuals to share their memories, feelings, and aspirations, bridging the gap between the present and the past. Through this unique approach, Mitt Arv leverages technology to enable individuals to hold on to the essence of their loved ones and find comfort in revisiting their cherished moments. At Mitt Arv, the focus is on providing a comforting place where life stories are celebrated and cherished.
On the other hand, Asset Vault provides a secure and user-friendly platform that allows individuals to safeguard and manage their wealth and assets information effortlessly. The idea is to manage, safeguard and update the most important information at your fingertips. This innovative tool facilitates seamless sharing of asset details with loved ones, trustees, and friends, ensuring vital awareness and guidance. Users can also confidentially put on record essential details, such as life insurance claims, property ownership, and other valuable assets.
The platform is committed to safeguarding user privacy and data security. It employs state-of-the-art encryption and security measures, ensuring that confidential information remains protected at all times. The platform is currently available on Android and will be shortly launched on iOS and Web.
Vishal Mehta, Founder & Director of Mitt Arv, expressed his thoughts, “The brand's debut is deeply rooted in my personal experience. The Covid-19 pandemic urgency, with my family in India while I was in Singapore, made me realize the need for an "Emotional will." Overwhelmed with concern, I struggled to convey unsaid words and emotions to my loved ones. This led to the driving force behind Mitt Arv, empowering individuals and families to articulate their emotional legacies. Our unique "Emotional will" concept bridges the gap between the unspoken and heartfelt sentiments, ensuring enduring legacies.
“Complementing Emotional Will is our Asset Vault, addressing the challenge of asset discovery. Our collaborative platform seamlessly lists and edits asset details, facilitating easy discovery when needed, with the choice of sharing with the user. Mitt Arv is poised to revolutionize legacy planning by preserving emotions and cherished memories, shaping lasting legacies for its clients.” he further adds.
Leading the charge at Mitt Arv, Vishal Mehta, an esteemed alumnus of IIM Calcutta, brings his wealth of experience from prestigious technology firms such as VISA, Expedia, and Microsoft, based out of Singapore. Co-founder and CTO, Ashwin Jain, contributes an impressive 18 years of corporate expertise in technology leadership with renowned organizations including Pega Systems, Optum Solutions, UHG, and Cognizant.
As an innovative legacy tech platform, Mitt Arv aims to foster a culture where individuals can openly discuss and plan for the future, eradicating the stigma often associated with these essential conversations.
